Frequently Asked Questions | Brent Herrig Photography

Question 1

What styles of photography do you specialize in?

Accepted Answer

The studio specializes in food, beverage, hospitality, and lifestyle photography. This includes editorial work, advertising campaigns, cookbook projects, and brand content for restaurants, hotels, and CPG brands.

Question 2

Do you shoot on location or only in-studio?

Accepted Answer

Both. The studio operates from New York City but regularly travels for on-location shoots at restaurants, hotels, and brand facilities worldwide. Location work is quoted separately to account for travel logistics.

Question 3

What kind of equipment do you use?

Accepted Answer

The studio uses medium format digital cameras for maximum resolution and color accuracy, paired with professional Broncolor and Profoto lighting systems. Equipment is tailored to each project's needs.

Question 4

Can you match a specific visual style we've seen?

Accepted Answer

Yes. The team works from moodboards and reference imagery to understand the aesthetic you're after. Brent brings his own signature style but adapts to align with brand guidelines and creative direction.

Question 5

Do you do motion as well as stills?

Accepted Answer

Absolutely. The studio offers integrated photography and motion capture, including cinemagraphs, product loops, and social video content: all shot together for cohesive brand storytelling.

Question 6

What industries do you work with most?

Accepted Answer

The primary focus is food, beverage, and hospitality: including hotels, restaurants, spirits brands, and CPG companies. The studio also works with lifestyle and travel brands on premium visual content.

Question 7

What is the typical turnaround time for a project?

Accepted Answer

For standard commercial shoots, initial previews are delivered within 48 hours. Final retouched assets typically arrive within 2-4 weeks depending on volume and complexity.

Question 8

Do you handle food and prop styling?

Accepted Answer

The studio partners with a curated network of top-tier food and prop stylists. Brent can lead the selection process or work directly with your existing styling team.

Question 9

What is included in a typical shoot day?

Accepted Answer

A standard shoot day includes pre-production planning, on-set direction, capture of agreed deliverables, and initial processing. Post-production retouching is quoted separately based on asset volume.

Question 10

Can you manage large-scale productions?

Accepted Answer

Yes. The studio has experience executing multi-day, multi-location campaigns for global brands. Production coordination, crew management, and logistics are handled in-house.

Question 11

Do you travel for shoots?

Accepted Answer

Yes, the studio regularly executes location shoots globally. The team handles all logistics including equipment carnets and coordinates closely with local fixers and crew.

Question 12

What does your post-production process include?

Accepted Answer

Post-production includes color grading, retouching, compositing, and file delivery in all required formats and resolutions. Every asset receives Brent's personal quality review before delivery.

Question 13

How do you use AI in your workflow?

Accepted Answer

The studio uses AI for background extensions, seasonal variations of existing assets, and concept moodboarding. Brent always leads with real photography for authentic texture and lighting.

Question 14

What is Hybrid Production?

Accepted Answer

Hybrid Production combines traditional photography with AI-generated extensions: backgrounds, environments, seasonal variations to maximize the value of every real shoot.

Question 15

Can AI match our brand's visual style?

Accepted Answer

Yes. The studio builds custom style references, prompt libraries, and guardrails to ensure AI-generated assets align with your brand guidelines and visual standards.

Question 16

Do I own the rights to AI-generated assets?

Accepted Answer

Yes. Standard contracts grant clients full commercial usage rights for all final deliverables, including those created or enhanced through AI workflows.

Question 17

What AI tools does the studio use?

Accepted Answer

The studio works across Midjourney, Stable Diffusion, ComfyUI, Runway, and Adobe Firefly, selecting the right tool for each specific use case. Custom pipelines are built as needed.

Question 18

Is AI-generated content appropriate for my brand?

Accepted Answer

That depends on your brand's risk tolerance and use case. The studio helps clients define where AI adds value and where traditional photography must remain the standard.

Question 19

Can you create variations of existing campaign assets?

Accepted Answer

Yes. Content repurposing is a core service: turning single-shoot assets into seasonal variations, regional adaptations, and extended campaign libraries using AI extensions.

Question 20

What is Enterprise AI Advisory?

Accepted Answer

Strategic consulting engagements (4-12 weeks) designed to help organizations integrate AI into creative operations: from executive alignment to governance frameworks to implementation.

Question 21

Do you offer AI training for teams?

Accepted Answer

Yes. The studio offers hands-on workshops (half-day to 2-day formats) designed for creative teams: covering practical prompting, workflow integration, and brand-safe AI usage.

Question 22

Who should attend training sessions?

Accepted Answer

Designers, art directors, creative leads, and anyone on your team who works with visual content. No technical background required: sessions are designed for creative professionals.

Question 23

Is this about replacing our creative team?

Accepted Answer

No. Consulting and training are designed to support creative teams, not replace them. AI is introduced where it adds value, not risk. Human judgment stays at the center.

Question 24

What's included after a workshop?

Accepted Answer

Every training includes a resource kit with prompt templates, workflow guides, and 30 days of email support for questions that come up as your team applies what they learned.

Question 25

How do I know if we need consulting vs. training?

Accepted Answer

Training builds individual skills. Consulting builds organizational systems. If you need both, engagements can be combined: strategy first, then hands-on enablement.

Question 26

What are your engagement models?

Accepted Answer

The studio offers project-based engagements, monthly visual production retainers for ongoing needs, and hourly consulting for strategy and AI workflows.

Question 27

Do you have day rates?

Accepted Answer

Pricing is typically scoped by project rather than simple day rates to ensure all deliverables, usage rights, and post-production are transparently covered.

Question 28

What usage rights are included?

Accepted Answer

Standard engagements include broad commercial usage rights. Specific terms (duration, geography, channels) are defined in project agreements. Extended or exclusive rights are available.

Question 29

Do you work on retainer?

Accepted Answer

Yes. Monthly retainers are ideal for brands with ongoing visual content needs. Retainers offer priority scheduling, predictable costs, and dedicated creative partnership.

Question 30

What's the investment level for consulting?

Accepted Answer

Enterprise engagements are scoped based on organizational complexity and implementation depth. Contact the studio for a discovery call to discuss your specific situation.

Question 31

How do I get started?

Accepted Answer

Book a discovery call. The team will learn about your project, discuss creative goals, and provide a tailored proposal within 5 business days.

Question 32

Who is Brent Herrig?

Accepted Answer

Brent Herrig is a New York-based photographer specializing in food, beverage, and hospitality. With 15+ years of experience, he's worked with global brands, Michelin-starred restaurants, and major publications.

Question 33

Where is the studio located?

Accepted Answer

The studio is based in New York City but works globally. Location shoots are regularly executed across the US, Europe, Asia, and beyond.

Question 34

What makes your approach different?

Accepted Answer

The studio leads with craft: real photography, real light, real texture, then extends strategically with AI. This hybrid approach delivers authenticity at scale without compromising quality.

Question 35

What publications have you worked with?

Accepted Answer

Brent's work has appeared in Bon Appétit, Food & Wine, The New York Times, and numerous other editorial and commercial publications.

Question 36

Do you take on personal projects?

Accepted Answer

Yes. Personal work is essential to creative growth. Brent regularly pursues passion projects that push technical and artistic boundaries outside of commercial work.

Question 37

How can I contact you?

Accepted Answer

The best way to start is booking a discovery call. For press inquiries or quick questions, use the contact form or reach out directly via email.

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